New Eye Care Health – Biogrow
Project Background :
- New eye care health product launch.
- Targeting individuals who spend long periods of time staring at electronic screens.
Project Objectives :
- Increase exposure and sales volume.
- Enhance consumer trust and awareness of the brand.
Project Results:
- By publishing press releases through news media channels and leveraging endorsements from reputable news media organizations, the brand's product credibility was increased.
- Targeted promotions to specific groups of individuals (such as office workers who spend long hours in front of screens, drivers who work night shifts, and children who spend extended periods studying with tablets) allowed customers to relate to the need for the health product.
- Engaging Key Opinion Leaders (KOLs) from selective audiences to conduct live broadcasts, explaining the importance of eye care in various situations, created a demand among the target audience.
- The product received a 15% higher overall inquiry rate compared to other products after its launch, increasing the brand's visibility in the pharmaceutical market's inquiries.
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