Niche Perfume Brand
Project Background :
- Niche perfume brand.
- Specializes in various floral-themed perfumes
Project Objectives :
- Increase exposure of the brand's products.
- Enhance brand memorability through interactive outdoor advertisements.
- Educate more people about the idea that floral scents can be enjoyed without having to buy actual flowers, highlighting the concept of using perfumes.
Project Results:
- By combining real floral arrangements with corresponding perfumes (with phrases like "If you like it, take me with you"), placed at public spots captured on camera and integrated with the brand's print advertisements, a sense of nostalgia and joy was evoked in women. The recorded videos were used for advertising campaigns, sparking discussions and attention.
- By incorporating the language of flowers and aligning it with the seasons, the project opened up a world where not only women, but also men, appreciate and seek out floral fragrances.
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